Growing in a Down Economy

We worked with the woman founder and owner of a public relations firm who had rapidly grown its book of business from a strong list of previous clients. She had exhausted her rolodex of contacts and saw her revenues begin to flatten. Her pipeline of upcoming work was draining fairly rapidly. She needed to rapidly put in place a marketing and sales engine that would produce new clients and take her business to the next level. She worked with her advisory board to identify the strengths and value of her firm’s offerings. Some ideas were discarded, others were modified, and eventually she settled on a marketing process that generated needed leads in new target markets. Her marketing process worked so well that she continued to grow even in the midst of a very tough economy. Today she has a staff of more than 15 professionals and a well-established business development engine.