We worked with a graphic design business owner who sought to distinguish his firm from others. The graphic design industry is intensively competitive. Our client wanted to tie his passion for “green” offerings together with his business model to create a unique offering. We worked with him to create a strategy to capitalize on his experience and his passion for his offering, and supported him as he created a base strategy. Over several years he evolved it several times to refine his ideas and plans. Through this process of experimenting with his ideas and testing each one out relative to the strategy he had created, he achieved his goals and grew his business into a strong and unique brand.